Apple survival plan to get through the COVID-19 crisis is both insanely complex and incredibly simple:Stay focused, keep investing, stay optimistic and take care.Keep your eyes on the road Speaking to company employees in a meeting that was almost immediately leaked, CEO Tim Cook stressed the simplicity of the company plan to keep its eyes on the road and its hands upon the wheel.He warned that the company isn&t immune to the economic calamity of the pandemic, but stressed its advantages as this new journey begins, most particularly its &robust balance sheet."To read this article in full, please click here
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